Business support
Under construction
We can support small businesses in many areas.
In particular we can assist with your marketing, supporting you in the development of marketing plans, helping you understand your market and in designing your marketing strategy.
Here we have outlined some key areas and posed questions to enable you to reflect on your own business.
Marketing
The market
Marketing strategy & mix
Marketing
Knowing your customer needs
. Matching your product/service to customer needs
. Where does your product/service sit in the market
. Market research
The market
Supply and demand
. Understanding supply
. Knowing the demand
. Price elasticity of demand
. Income elasticity of demand
Marketing strategy & marketing mix
. Marketing mix and objectives
. Product design
. Branding and promotion
. Pricing strategies
. Distribution
Meeting customer needs
The key element to the success of your business is understanding the needs of your customer.
Having a product or service that meets those needs is the first step to success. But it is only a step!
Customer needs change and your business needs to change too.
In which market does your product/service sit?
Is it mass market where competition is likely to be high
or niche market where you can command a higher price?
Market size and share?
How big is your market - international, regional and local?
What is the value of your market?
How many units are sold in the market?
Know your market
Are you in a stable market or is it open to disruption?
Is your product/service in a growth market?
Is innovation a key part of the market?
Market nature
What changes can occur in your market?
What are the market trends?
How can technology affect your market?
Online market
How big is your market - international, regional and local?
What is the value of your market?
How many units are sold in the market?
Market growth
What factors can affect market growth?
How can social changes impact your market?
Do changing demographics change your market?
Changing markets
What opportunities can change bring?
Can you predict the changes, or more likely can you adapt to change quickly?
What innovations are likely to impact your market?
Competitive market
Do you know who your competitors are?
What are your competitors doing to attract customers?
What are you doing to keep your customers happy?
Demand
What factors can affect market growth?
How can social changes impact your market?
Do changing demographics change your market?
Supply
What opportunities can change bring?
Can you predict the changes, or more likely can you adapt to change quickly?
What innovations are likely to impact your market?
Price elasticity of demand
Do you know who your competitors are?
What are your competitors doing to attract customers?
What are you doing to keep your customers happy?
Income elasticity of demand
What factors can affect market growth?
How can social changes impact your market?
Do changing demographics change your market?
Marketing mix
What opportunities can change bring?
Can you predict the changes, or more likely can you adapt to change quickly?
What innovations are likely to impact your market?
Product & service design
Do you know who your competitors are?
What are your competitors doing to attract customers?
What are you doing to keep your customers happy?
Branding
What factors can affect market growth?
How can social changes impact your market?
Do changing demographics change your market?
Promotion
What opportunities can change bring?
Can you predict the changes, or more likely can you adapt to change quickly?
What innovations are likely to impact your market?
Pricing strategies
Do you know who your competitors are?
What are your competitors doing to attract customers?
What are you doing to keep your customers happy?
Website design
Educational resources
Business support
FAQs
Contact us
Educational resources
Business support
FAQs
Contact us
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All material on this site is covered by Copyright and all rights are reserved.
No part of this site may be reproduced without written permission of the author.
iWebsite Design: www.ecreate.solutions
